Brand Philosophy

May they stay beside you,
for a long, long time.

In every drop of water,
we've placed the quiet hope of all the restless love we’ve poured into this—
that your time together,
even in the bath,
is held gently in calm and peace.

Dear Friend,

How have you and your beloved companion been resting lately?

When I was developing ALTHIRA shampoo, Melody and Soul were by my side.
Melody, who had long suffered from skin troubles, was the reason I began creating it.
But just as I neared completion, she left us—suddenly and without warning.
That farewell, though painful, taught me many quiet truths.

After Melody’s passing, I looked into Soul’s eyes and saw something profound—
how deeply longing and love resemble each other.
Now, every moment with Soul feels like a precious gift.
Even the sound of paws or a soft breath has become a melody I treasure.

ALTHIRA carries that heart.
I hope the time you spend with your dog becomes even more meaningful
through the purity inside this small bottle.
May bath time bring peace at the end of your day,
and may your shared moments shine like a clean, glistening coat.

They say love isn’t measured by how long we have,
but by how deeply we feel.
So don’t miss this moment.
May your dog always find joy by your side—
and may you, too, feel that happiness fully.

With sincere warmth,

RHYTHM & FRIENDS
Founder / Creative Director
Aiden Kang,